Sunday, September 6, 2020

Client Development How Much Time Are You Spending On

Developing the Next Generation of Rainmakers Client Development: How Much Time Are You Spending On…? A couple of years ago I wrote: Making Rain: Prepare Like the Beatles. Just the other day I told a group of young lawyers that a widely known research study concluded that it takes 10,000 hours to become an expert. You can read about it in The Making of an Expert. The researchers say: By now it will be clear that it takes time to become an expert. Our research shows that even the most gifted performers need a minimum of ten years (or 10,000 hours) of intense training before they win international competitions. I suppose that someone might argue that being an “expert” lawyer and rainmaker is not the same as musicians training for international competitions, or the Beatles becoming the Beatles. I happen to think it does take that time. There are two components to becoming a superstar lawyer and rainmaker. The first is skills capital and the second is social capital which are the skills that enable you to interact more effectively with others. If you bill 2000 hours for five years in the same kind of work you will become a skilled lawyer in that area. But how much time have you devoted to social capital? How much time are you spending on learning to: I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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